Make or Break the Future of your Mortgage Business with this Piece of Technology: A CRM Software
Mortgage professionals continue to see positive business growth with the integration of a full-suite Customer Relationship Management (CRM) software.
Top Mortgage Business Growth Strategy for 2023: The Home Equity Lead
Successfully adapt to mortgage market conditions by understanding the importance of qualified leads.
The Unify Team
Mar 1, 2023
Macroeconomic conditions have resulted in a challenging 2022 real estate market for agents, brokers, and the platforms they use to operate their businesses. As a result, real estate transactions have decreased 23% from December 2021 to September 2022. The 2022 real estate market saw interest rates rise to over 7%, coupled in with a 60% increase in the payment on a median home as well as low inventory, causing a volatile and uncertain time for some.
The new year presents new challenges with doubling interest rates and continued low housing inventory, creating a sellers’ market with less qualified buyers. The key to navigate through market hardships is to understand the affect of current conditions and predict how your business can positively impact those affected. Taking advantage of a market where buying and refinancing is decreasing due to interest rates and inventory shortages can be challenging but not impossible. Using a tool that delivers qualified home equity leads can take your business to the next level, while assisting clients that have built equity in their property and are looking for a home equity loan separate from their mortgage.
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Unify’s diverse portfolio of product solutions offers Mortgage Inquiry Alerts that generate when a monitored contact in the Unify platform has a mortgage related credit pull with a competing lender and appears to meet your minimum qualifications for a mortgage. Alert types include Early Payoff, First Time Buyer, Likely Buyer, and Home Equity. Unify’s Home Equity Alerts monitor your contact database and notify you when a contact of yours within the platform has a credit pull for the purpose of a home equity loan or home equity line of credit (HELOC). The alert auto triggers a drip campaign to the party that begins the communication outreach process. |
$210M+ +850% +70% $885,000+ |
Understanding the importance of higher quality leads and demand for home equity loans is essential to keeping your mortgage business profitable while credit reports and living costs continue to rise. Unify’s Mortgage Inquiry Alerts allow for automated marketing when alerts are generated with drip campaigns and custom workflows to reach clients in a timely manner. Allow your business the opportunity to direct sales priorities to clients that are motivated, qualified, and have a clean record. Add Mortgage Inquiry Alerts to your suite of software tools to see positive business growth in 2023.
Whether adding to your existing CRM activities or implementing new CRM strategies, the future of your mortgage business relies on the right software to deliver an all-in-one approach. Mortgage professionals continue to grow loan volume by utilizing the right products at every step of the loan journey. Invest in Unify’s latest CRM technology to secure your future in the mortgage industry.